We partnered with a Charlotte-based printing company to create a t-shirt campaign which encouraged our followers to purchase one shirt for themselves and one shirt for a friend, loved one, or mentor who they feel supports and uplifts women in their day to day lives. The proceeds were used to donate tampons to women in need in our community.
Our second goal was to provide support in the form of a resource guide - both digital and printed (see poster below) - that provides different avenues of support as well as easy ways to get involved in local and national government.
Our printed collateral (above) included stickers, t-shirts, packaging, posters, and more!
To get the word out digitally, we created geofencing ads and social media collateral (below), as well as an additional landing page on our home website that provided information as local and national resources.
Art Direction courtesy of Black Wednesday, Charlotte, NC.